About Us: https://advertising.roku.com/about
Owned By: Roku
In Their Own Words
Roku’s advertising services help advertisers and advertising partners reach the desired audiences, and measure the reach and effectiveness of their ad campaigns.To learn more about how Roku’s advertising services collect and use information for online advertising, please visit https://docs.roku.com/doc/userprivacypolicy/en-us .
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address, Location Based Data
Data is shared with 3rd parties (specifics undisclosed).
Ad Serving, Ad Targeting, Analytics/Measurement, Optimization, Cross Device Tracking
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Roku, Inc.150 Winchester Circle
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