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Website: https://advertising.roku.com

About Us: https://advertising.roku.com/about

Owned By: Roku

In Their Own Words

Roku’s advertising services help advertisers and advertising partners reach the desired audiences, and measure the reach and effectiveness of their ad campaigns.To learn more about how Roku’s advertising services collect and use information for online advertising, please visit https://docs.roku.com/doc/userprivacypolicy/en-us .

Industry affiliations

What does this company do?

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views

Pseudonymous: IP Address, Location Based Data

Data Sharing
Data is shared with 3rd parties (specifics undisclosed).

Data Retention
12-18 Months

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Optimization, Cross Device Tracking

Your choices

We do not have enough information to infer if consumer data is used or collected by this company for interest-based advertising.

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Privacy contact

Privacy policy

Privacy policy: https://docs.roku.com/doc/userprivacypolicy/en-us

Opt-out cookies

When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means. *

Browser cookies

Flash cookies/LSOs

No LSO usage.


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