In Their Own Words
"Our focus at RUN revolves around real time bidding technologies and the proper utilization of multiple tactics, cross-digital audience planning/buying, API integration, real time analytics, data visualization, and much, much more. Our platform weaves together and streamlines various vertical technology solutions currently found in the marketplace through a single, agnostic, cross platform trading desk." Run is owned by Project X Labs.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address, Search History, Location Based Data, Device ID
Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Project X Labs, LLC (d/b/a RUN DSP)
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