In Their Own Words
"Sailthru is the only company that provides fully automated, 1:1 email and onsite recommendations using a unique behavioral targeting platform."
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII)
PII: Name , Address, Phone Number, Email Address
Aggregate data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Analytics/Measurement, Content Customization
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Sailthru, Inc.160 Varick St.
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