Website: https://www.salesforce.com/products/marketing-cloud/customer-interaction/
About Us: https://help.salesforce.com/articleView?id=sf.mc_is_interaction_studio.htm&type=5
Owned By: Salesforce
In Their Own Words
Make 1-to-1 engagement a reality — across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution.
Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Website Optimization
Service or platform providing solutions toward SEO/SEM or website performance, including B2B personalization and search platforms.
Data Collected
Anonymous:
Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous:
IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII:
Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID
Sensitive:
Financial Information
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Salesforce Data Protection Officer
The Landmark @ One Market StreetPrivacy policy: https://www.salesforce.com/company/privacy/
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