About Us: https://samba.tv/about/why-samba/
In Their Own Words
"We started Samba TV in 2008 to with one goal: To improve the TV experience for the people who watch, broadcast and advertise on TV.
Our team has deep experience in digital media, algorithms, large-scale Web engineering, big data & design.
At Samba TV, we work together to make television the best it can be."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Web site operator that sells and displays ads.
Concerns web-based networking, user-generated content and online services or platforms that focus on representing connections among users.
Provider of advertising services in the form of recorded content or live stream broadcasted through web browsers or televised channels.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID
PII: Name , Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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