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In Their Own Words
SAP is the world leader in enterprise applications in terms of software and software-related service revenue. Based on market capitalization, we are the world’s third largest independent software manufacturer. Browse SAP facts and information below.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics.
Anonymous: Browser Information, Cookie Data
PII: Name , Address, Phone Number
Anonymous data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).
As long as necessary to fulfill a business need or as required by law.
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