In Their Own Words
"Segment.io is an analytics service for web applications."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
A monitoring solution that allows companies to independently manage tags (codes used to deliver content or an ad to a specific webpage), for purposes of consistency and efficiency.
Anonymous: Cookie Data , Date/Time, Hardware/Software Type, Page Views , Serving Domains
Pseudonymous: IP Address, Location Based Data, Clickstream Data
PII: PII Collected via 3rd Parties, EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Analytics/Measurement, Content Customization
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