Website: https://segment.com/
In Their Own Words
"Segment.io is an analytics service for web applications."
None
Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Tag Manager
A monitoring solution that allows companies to independently manage tags (codes used to deliver content or an ad to a specific webpage), for purposes of consistency and efficiency.
Data Collected
Anonymous:
Cookie Data , Date/Time, Hardware/Software Type, Page Views , Serving Domains
Pseudonymous:
IP Address, Location Based Data, Clickstream Data
PII:
PII Collected via 3rd Parties, EU- IP Address
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
Undisclosed
Data Use
Ad Serving, Analytics/Measurement, Content Customization
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Segment Inc.
Attn: Privacy Officer
Privacy policy: https://segment.com/docs/legal/privacy/
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