About Us: http://www.sharethis.com/about.html
In Their Own Words
"A pioneer in the industry, ShareThis believes the desire to share is rooted deep within human beings, reflecting passions, wants and lifestyles that are constantly fluctuating throughout the day, week and month. By identifying these human sentiments, ShareThis gains a better understanding of people, thus empowering a more personal and relevant internet experience. Due to the dynamic nature of humans, ShareThis recognizes the value of real time for publishers, advertisers or any data-driven business and has built a social data platform designed to process actual first-party data in actual real time. The ShareThis consumer engagement and sharing tools are used by three million publishers to drive engagement, traffic and personalization, capturing the widest and deepest sentiments of people across the internet. These sentiments flow into the ShareThis platform as terabytes of data that are processed daily to better understand people, making social data actionable for any business that requires a holistic view of people or customers. This understanding powers the ShareThis Real-Time Marketing (RTM) Engine, which targets constantly changing audience interests based on first-party sharing data and caters to their most relevant and recent affinities. RTM is the solution of choice for some of the world's largest brands to activate audiences across all screens and digital ad formats."
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Concerns web-based networking, user-generated content and online services or platforms that focus on representing connections among users.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Clickstream Data
PII: PII Collected via 3rd Parties, Login, EU- IP Address
Sensitive: Health Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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