About Us: https://www.shoprunner.com/about/
In Their Own Words
"ShopRunner is the best way to shop online for the stuff you love. Our unique membership experience makes it easy for members to get everything from designer jeans to digital cameras. Members enjoy benefits like unlimited free 2-day shipping, free return shipping, member-only deals and much more. ShopRunner connects top retailers and brands to the best online shoppers. ShopRunner's exclusive member benefits and highly targeted, data-driven marketing help retail partners acquire high value customers while increasing existing customers' purchase frequency and spend. Led by CEO Scott Thompson, ShopRunner's team of e-commerce experts are backed by Kynetic, Alibaba Group and American Express. ShopRunner has offices in San Mateo and Philadelphia."
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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