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Website: https://www.sift.co/

About Us: https://www.sift.co/about/

Industry affiliations

None

What does this company do?

Ad Exchange
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

Optimizer
Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics.

What data does this company collect?

Data Collected
Anonymous
Pseudonymous
PII
Sensitive

Data Use
Ad Targeting, Analytics/Measurement, Content Customisation, Optimisation

Your choices

We believe this company's primary business is in the facilitation or serving of third-party interest-based advertising.

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Privacy policy

Privacy policy: https://www.sift.co/privacy

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