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Website: https://www.simpli.fi/

About Us: https://www.simpli.fi/about-us/

In Their Own Words

"Simpli.fi is the global demand side platform (DSP) at the intersection of search and display. Its keyword-based platform brings the efficiency of search together with the reach and brand impact of display, allowing marketers to act on individual intent data."

Industry affiliations

What does this company do?

Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID

PII: EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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Privacy policy

Privacy policy: https://www.simpli.fi/site-privacy-policy/

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