About Us: https://www.simpli.fi/about-us/
In Their Own Words
"Simpli.fi is the global demand side platform (DSP) at the intersection of search and display. Its keyword-based platform brings the efficiency of search together with the reach and brand impact of display, allowing marketers to act on individual intent data."
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII)
PII: EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Chief Privacy Officer
c/o Frost Prioleau, CEO
Simpli.fi Holdings Inc.
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