Owned By: Centro
In Their Own Words
"In 2009, we were media buyers. But, the media buying tools available lacked the capabilities that we needed to run profitable ad campaigns. So, we built our own proprietary solution and made it available to everyone. Since then, SiteScout has been used by thousands of advertisers to buy billions of ad impressions across the web and on mobile devices. Our commitment to developing powerful, easy-to-use technology, that puts real-time advertising into the hands of marketers, has made us the world’s favorite self-serve ad buying platform."
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)
PII: Name , Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization
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