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Website: https://www.smaato.com/

About Us: https://www.smaato.com/company/

In Their Own Words

"Smaato provides Ads for Apps – operating the leading mobile advertising optimization platform called SOMA. SOMA’s unique feature is the aggregation of 70+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers."

Industry affiliations

What does this company do?

Ad Exchange
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Page Views , Serving Domains

Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID

PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID

Undisclosed

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement

Your choices

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Privacy contact

• Smaato

  240 Stockton Street
  10th Floor
  San Francisco, CA, 94108
  
  
• Phone: (650) 286-1198
• Email: privacy@smaato.com
• Privacy contact URL: https://www.smaato.com/contacts/

Privacy policy

Privacy policy: https://www.smaato.com/privacy/

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