About Us: https://www.smaato.com/company/
In Their Own Words
"Smaato provides Ads for Apps – operating the leading mobile advertising optimization platform called SOMA. SOMA’s unique feature is the aggregation of 70+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Page Views , Serving Domains
Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID
PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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Smaato240 Stockton Street
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