In Their Own Words
“We bring web publishers and advertisers together via a single buying and selling solution tuned to enable publishers to maximize ad revenue and advertisers to buy quality impressions.”
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Web site operator that sells and displays ads.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Page Views , Details Undisclosed
Pseudonymous: IP Address, Location Based Data, Clickstream Data
PII: Name , Address, Phone Number, Email Address, Login, Personally Identifiable Information (details undisclosed)
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization
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Sonobi Media444 New England Avenue
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