Owned By: Viant
In Their Own Words
"Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Device ID
Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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Specific Media, Inc.
Interactive Media Holdings, Inc.
Attn: Privacy Officer
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