About Us: http://www.splunk.com/company
In Their Own Words
"Splunk was founded to pursue a disruptive new vision: make machine data accessible, usable and valuable to everyone. Machine data is one of the fastest growing and most pervasive segments of "big data"—generated by websites, applications, servers, networks, mobile devices and all the sensors and RFID assets that produce data every second of every day. By monitoring and analyzing everything from customer clickstreams and transactions to network activity and call records—and more—Splunk turns machine data into valuable insights no matter what business you're in."
Platform or technology providing Software-as-a-Service, cloud hosting, data storage and/or content management capabilities; including CDNs, website builders and content streaming resources.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Browser Information, Demographic Data, Hardware/Software Type
Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)
PII: PII Collected via 3rd Parties
As long as necessary to fulfill a business need or as required by law.
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