About Us: https://www.fyber.com/about-us/
In Their Own Words
Fyber connects app developers and media companies with advertisers through the power of technology. Across every device. We are an independent advertising technology company devoted to delivering global audiences at scale through a powerful cross-platform monetization & advertising solution. Our SSP, Ad Server, Exchange and Mediation products empower thousands of the world’s leading app developers and publishers to generate business-critical revenue streams and serve over half a billion monthly active users globally.
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address, Device ID
PII: Name , PII Collected via 3rd Parties, EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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