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About Us:

In Their Own Words

The webeffects GmbH is located in the heart of Munich. It develops and markets the software as a service solution spoteffects. The solution allows media planners to optimize theirTV campaigns for online shops and websites based on immediately generated visits and conversions per ad. This replaces the current method of TV planners to just use reached audience when planning TV campaigns. By merging TV airing data with web tracking data through a sophisticated algorithm, spoteffects bridges the media gap between TV and web.

Industry affiliations


What does this company do?

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Date/Time

Pseudonymous: IP Address

Data Sharing

Data Retention

Data Use
Cross Device Tracking

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