About Us: https://www.summit.co.uk/about-us/
In Their Own Words
"Summit is a changemaker in online retailing. For 18 years we’ve worked with some of Europe’s most successful retailers and brands, helping them to make more money from retailing online. Our purpose is simple and commercial: to make it more likely that people buy from our clients than anyone else. Our unique online retail ‘value chain’ provides our clients with deep expertise across the disciplines required to trade online: Strategy, ecommerce, online marketing, trading and logistics. With 150 staff working across the UK and Europe, we are passionate about helping our clients transform their business opportunity online by thinking and acting differently."
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics.
Anonymous: Ad Views, Browser Information, Cookie Data , Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Search History, Clickstream Data
PII: Name , Address, Phone Number, Email Address, EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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