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About Us:

In Their Own Words


Launched in 2012, Tail-Target Audience & Insights Lab is the largest behavioral data platform for audience segmentation in Latin America, able to understand the profile of its target audience through various points of contact between it and its brand, such as websites, apps, e-commerce, and advertising campaigns, including data from CRM or any information? available from other specialized data providers."

Industry affiliations

What does this company do?

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Date/Time, Hardware/Software Type

Pseudonymous: IP Address (EU PII), Device ID (EU PII)

PII: PII Collected via 3rd Parties

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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