About Us: http://www.tail.digital/
In Their Own Words
"WE ARE A TAIL
TARGET AUDIENCE & INSIGHTS LAB
Launched in 2012, Tail-Target Audience & Insights Lab is the largest behavioral data platform for audience segmentation in Latin America, able to understand the profile of its target audience through various points of contact between it and its brand, such as websites, apps, e-commerce, and advertising campaigns, including data from CRM or any information? available from other specialized data providers."
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Browser Information, Date/Time, Hardware/Software Type
Pseudonymous: IP Address (EU PII), Device ID (EU PII)
PII: PII Collected via 3rd Parties
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Optimization
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TailTargetAv. Pedroso de Morais, 1553
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