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Website: http://home.tapjoy.com/

About Us: http://home.tapjoy.com/info/

In Their Own Words

"Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world's biggest brand advertisers. Tapjoy has a reach of more than 451MM (June, 2014) mobile users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements."

Industry affiliations

What does this company do?

Creative/Ad Format Technology
Provider of technology or services that enable advertisers to create specialized advertising messages that typically offer increased features and interactivity.

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)

Data Sharing
Aggregate data is shared with 3rd parties., Undisclosed

Data Retention
Undisclosed

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We do not have enough information to infer if consumer data is used or collected by this company for interest-based advertising.

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Privacy contact

Privacy policy

Privacy policy: http://home.tapjoy.com/info/about-tapjoy/privacy-policy/

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