In Their Own Words
Tapstream is a marketing dashboard for app makers that solves the user acquisition problem for apps. By using Tapstream to track acquisition, retention, and ROI across hundreds of channels, app makers gain complete clarity of marketing ROI, enabling them to reduce cost of customer acquisition and focus on channels with high customer lifetime value.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data
Pseudonymous: IP Address (EU PII), Device ID (EU PII)
Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
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