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Website: http://technorati.com/

About Us: http://technorati.com/company/

In Their Own Words

"Technorati is a company of advertising technology specialists working toward rewarding the creators of great content. To accomplish this, we build tools and services that accelerate publishers’ programmatic revenues as well as makes partnering in programmatic easier and more effective.

Technorati’s core product, Contango, provides publishers with tools to go after this fast growing programmatic market and the trend towards Header Bidding.

Contango supports publishers with a technology platform for aggregating and managing demand partnerships (i.e. SSPs, Exchanges, Networks, DSPs, and advertisers direct) in real time (analytics, reporting, and decisioning). By unifying demand and eliminating the inefficiencies of the daisy chain, Contango ensures that every impression is sold at its highest possible value. And while Contango integrates with exchanges, it does not run its own. In the simplest of terms, Contango is an aggregator of SSPs without a competing exchange. The Contango platform originated with supporting the Technorati legacy network business and is still being used by over 1,000 publishers.

SmartWrapper, a major feature of Contango, was launched in July 2015 and is seeing great publisher traction. As a software tool that publishers can easily implement, SmartWrapper is drawing a lot of interest from top comScore publishers wrestling with how to scale and maximize Advance Bidding partnerships."

Industry affiliations

What does this company do?

Ad Verification
Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content.

Business Intelligence
Provider or platform offering multi-sourced data analysis for operational/investment growth.

Publisher
Web site operator that sells and displays ads.

Social Media
Concerns web-based networking, user-generated content and online services or platforms that focus on representing connections among users.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address

Sensitive: Financial Information

Data Sharing
Aggregate data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

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Privacy policy

Privacy policy: http://technorati.com/privacy-policy/

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