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In Their Own Words
"Technorati builds advertising platforms for high-level publishing firms."
Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content.
Provider or platform offering multi-sourced data analysis for operational/investment growth.
Web site operator that sells and displays ads.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address, Location Based Data, Clickstream Data
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Analytics/Measurement, Content Customization
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