About Us: http://www.theadex.com/company/
In Their Own Words
"The ADEX is the global specialist for Data Management Solutions. Our mission is to help Advertisers, Publishers and Agencies to learn more about their Audiences and to enable all market participants get a data-driven access to Programmatic Media with Next Generation Data Management Solutions. Products & Solutions are associated and compatible to each other and are following a strong focus on information based and powerful technologies. Efficiency and results of digital advertising campaigns will be maximized by having an added value, no matter if the campaign is characterized by Performance, Branding or Social Media intentions."
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Browser Information, Cookie Data , Hardware/Software Type, Page Views , Serving Domains
Pseudonymous: IP Address (EU PII)
PII: EU- IP Address
Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement
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The ADEX GmbHTorstraße 19
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