In Their Own Words
"The Weather Channel is the nation's premier provider of weather information."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Web site operator that sells and displays ads.
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address, Location Based Data, Device ID
PII: PII Collected via 3rd Parties, EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization
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The Weather Channel Interactive, Inc.
P.O. Box 724554 Atlanta, GA 31139300 Interstate North Pkwy SE
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