About Us: http://travelspike.com/#story
In Their Own Words
"There’s a lot of places to run ads. We didn’t want to just be another one.
We wanted to understand how advertising impacts travelers. As you can imagine, setting out a course for comprehension is quite a departure from just trying to find smart placements.
We reverse engineered the pre-booking activities consumers exhibit leading right up to a purchase and isolated the behaviors where advertising can be presented. Then we poured over every type of digital media available and strategically selected an ad product that maps to those consumer behaviors."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)
PII: EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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