About Us: http://www.traversedata.com/about-us
In Their Own Words
"Traverse leverages data and the power of the email channel to generate new customers for marketers and incremental revenue for publishers."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Page Views
Pseudonymous: IP Address, Device ID
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Analytics/Measurement, Content Customization, Cross Device Tracking
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