In Their Own Words
"TripAdvisor is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Web site operator that sells and displays ads.
Anonymous: Browser Information, Cookie Data , Date/Time, Page Views
Pseudonymous: IP Address, Search History
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login
PII data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization
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