Help us update this company profile »

Website: http://truoptik.com/

About Us: http://truoptik.com/company_about_us.html

In Their Own Words

Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with the largest census-level measurement of global over-the-top media consumption, Tru Optik’s proprietary data, advanced technology, and unmatched focus make us the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the millennial led shift to OTT.

Industry affiliations

None

What does this company do?

Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views

Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
18-24 Months

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

Click here to opt out of Truoptik »

Learn about the Ghostery browser extension that can help protect your privacy settings.

Privacy contact

Privacy policy

Privacy policy: http://truoptik.com/privacy-policy.php

Opt-out cookies

When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means. *

Browser cookies

Flash cookies/LSOs

No LSO usage.


The data on this page has been collected by Ghostery Enterprise, an independent information and service provider. This page is not supplied, sponsored or endorsed by the subject company.