Website: http://truoptik.com/
About Us: http://truoptik.com/company_about_us.html
In Their Own Words
Tru Optik is a digital media intelligence company providing audience insight and advertising solutions that empower brand marketers and media companies to fully monetize audience and consumer demand. Armed with the largest census-level measurement of global over-the-top media consumption, Tru Optik’s proprietary data, advanced technology, and unmatched focus make us the preferred partner of many of the world’s largest media companies, brands, and agencies as they navigate the millennial led shift to OTT.
None
Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Data Collected
Anonymous:
Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous:
IP Address, Location Based Data, Clickstream Data, Device ID
PII:
Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
18-24 Months
Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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TruOptik Data Corp.
422 Summer StreetPrivacy policy: http://truoptik.com/privacy-policy.php
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