In Their Own Words
"TruSignal gives you a more precise way to target your ideal consumer audience at a scale that reaches most adult consumers online in the United States. Our solutions extend across 1:1 digital marketing channels and advertising platforms – including display, video and mobile. Based on patented data mining and predictive analytics technology, TruSignal helps brand advertisers, direct marketers and their interactive agencies to “cut through the noise” of online audience targeting data and discover the signal that leads to the most precise, efficient and cost-effective targeted digital advertising campaigns."
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Browser Information, Cookie Data , Date/Time, Page Views
Pseudonymous: IP Address (EU PII)
Anonymous data is shared with 3rd parties.
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