About Us: https://www.tubemogul.com/benefits/
Owned By: Adobe
In Their Own Words
"TubeMogul's programmatic advertising software enables brands and agencies to plan, buy, measure and optimize their global advertising. See TubeMogul’s Software in Action Simplify planning and buying across multiple channels, devices and inventory sources while verifying the success of global campaigns, all from a single programmatic advertising software platform. Execute cross-screen campaigns and track the efficacy of your ad dollars from a centralized platform. With a consolidated approach to campaign management, our cross-channel advertising software allows you to run global, sophisticated brand campaigns using 1st and 3rd party data across premium inventory on all devices, formats and channels. From the platform dashboard, real-time metrics enable you to track performance, economic impact and investments across product lines while making data-driven optimizations at any point during the campaign."
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Clickstream Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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Privacy Officer/Customer Information
Adobe Systems Incorporated
Legal Department, A17
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