About Us: https://www.tvsquared.com/who-we-are
Owned By: Innovid
In Their Own Words
"Our team of data scientists, many who spent most of their careers in fintech and e-commerce, found out about the lack of timely data analysis for TV advertising and set out to solve that problem by turning TV into an optimizable marketing channel."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties
Sensitive: Financial Information, Health Information
PII data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Optimization
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