In Their Own Words
"UberMedia is a cross-screen mobile advertising platform that leverages social signals, and location history to identify the heart of consumer decision-making, Emotional Intent. This unique formula enables advertisers to reach consumers who are the most open and responsive so they can deepen relationships and drive action."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Concerns web-based networking, user-generated content and online services or platforms that focus on representing connections among users.
Anonymous: Browser Information, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII)
PII data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement
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UberMedia, Inc.130 West Union Street