In Their Own Words
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Anonymous: Browser Information, Cookie Data , Date/Time, Internet Service Provider, Page Views
Pseudonymous: IP Address (EU PII)
PII: Name , Address, Phone Number, Email Address
Ad Serving, Ad Targeting
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