About Us: https://www.umww.com/mission-2
Owned By: Interpublic Group
In Their Own Words
"UM is a global media communications agency that represents the world’s leading marketers and strategic thinkers including...Part of the Interpublic Group of Companies (IPG), UM has roughly 169 offices in 130 countries and more than 3,600 employees with headquarters in New York. UM provides a full spectrum of media services including media and communications planning, digital strategy consultation, analytics and economic modeling and research and consumer insight."
Provider of creative and/or media buying services (both audience and data) for advertisers.
Provider or platform offering multi-sourced data analysis for operational/investment growth.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Clickstream Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Analytics/Measurement, Content Customization, Optimization
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Universal McCann Headquarters100 West 33rd Street
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