In Their Own Words
"Upsight was born from the merger of Kontagent and PlayHaven in late 2013. We combined because mobile and web app developers needed a single solution to manage their businesses. Our goal is clear: help transform the world’s data into valuable action. We’ll do this by helping our customers understand user behavior, decide what it means, and immediately act to impact their businesses."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Analytics, Browser Information, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address
Aggregate data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Analytics/Measurement
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Upsight, Inc.501 Folsom Street
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