About Us: http://www.varickmm.com/about-us/
Owned By: MDC Partners
In Their Own Words
"Varick is an audience-centric digital marketing company that uses state-of-the-art technology to provide agencies and brands with full-funnel, cross-channel strategies to drive brand marketing objectives. Varick, a pioneer in the programmatic space since 2008, was originally founded on New York's historic Varick Street. Now headquartered in the heart of midtown, Varick continues to bring the fast-paced spirit of the digital world to a global audience."
Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content.
Provider of creative and/or media buying services (both audience and data) for advertisers.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Clickstream Data
PII: Personally Identifiable Information (details undisclosed)
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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