In Their Own Words
"Verizon is a global leader in delivering innovative communications, information and entertainment. We offer voice, data and video products and services over intelligent wireless, broadband and global IP networks that meet customers' growing demand for speed, mobility, security and control."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Web site operator that sells and displays ads.
Anonymous: Browser Information, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Device ID (EU PII)
PII: Phone Number, PII Collected via 3rd Parties
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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