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Website: http://site.verticalmass.com/

In Their Own Words

"Vertical Mass helps you collect and safely store data on your fans across social media, websites, mobile apps, ecommerce and content streaming services. Your proprietary data helps you understand your audience better and reach those fans with advertising or content wherever they browse the web. You can automatically deliver more value to the right fans with the right products. It also helps your marketing partners spend media dollars much more effectively by targeting your audience with ads or distributing content wherever they browse the web – delivering significant revenue to you for the value of your data."

Industry affiliations

None

What does this company do?

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Page Views , Serving Domains

Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID

PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID

Data Sharing
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Targeting, Analytics/Measurement, Cross Device Tracking

Your choices

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Privacy contact

Privacy policy

Privacy policy: http://site.verticalmass.com/privacy/

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