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Website: https://www.viantinc.com/

About Us: https://www.viantinc.com/about-us/

Owned By: Meredith Corporation

In Their Own Words

Viant Technology LLC is a premier people-based advertising technology company, enabling marketers to plan, execute and measure their digital media investments through a cloud-based platform. Built on a foundation of people instead of cookies, the Viant Advertising Cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach and accountability into cross device advertising.

Industry affiliations

None

What does this company do?

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Page Views

Pseudonymous: IP Address (EU PII), Clickstream Data, Device ID (EU PII)

PII: Name , Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID

Sensitive: Financial Information

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
2-3 Years

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement

Your choices

We do not have enough information to infer if consumer data is used or collected by this company for interest-based advertising.

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Privacy contact

Privacy policy

Privacy policy: https://www.viantinc.com/privacy-policy/

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