About Us: https://www.videoamp.com/company/
In Their Own Words
In June of 2014, we began our quest. We hired 17 engineers and data scientists to declare our intention. We think that marketers should be less concerened about TV or Digital. Because the answer is, it’s both! We are more concerned with who is watching, what they are watching and if the media met the advertiser’s goal. Our Key Difference? A fresh start and an unnatural love of data. Neither, a traditional “digital” or a legacy “TV” company is going to solve for both. It has to be us. We will solve it because, we desire to (actually) solve it. A real commitment to this cause is a prerequisite for change.
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Provider of advertising services in the form of recorded content or live stream broadcasted through web browsers or televised channels.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII: EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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