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Website: https://www.videoamp.com/

About Us: https://www.videoamp.com/company/

In Their Own Words

In June of 2014, we began our quest. We hired 17 engineers and data scientists to declare our intention. We think that marketers should be less concerened about TV or Digital. Because the answer is, it’s both! We are more concerned with who is watching, what they are watching and if the media met the advertiser’s goal. Our Key Difference? A fresh start and an unnatural love of data. Neither, a traditional “digital” or a legacy “TV” company is going to solve for both. It has to be us. We will solve it because, we desire to (actually) solve it. A real commitment to this cause is a prerequisite for change.

Industry affiliations

None

What does this company do?

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.

Video
Provider of advertising services in the form of recorded content or live stream broadcasted through web browsers or televised channels.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID

PII: EU- IP Address, EU- Unique Device ID

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking

Your choices

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Privacy policy

Privacy policy: https://secure.videoamp.com/privacy.html

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