About Us: http://www.videologygroup.com/about/
In Their Own Words
"Videology was founded in 2007 by Scott Ferber—also the co-founder of advertising.com. It is one of the world’s leading video advertising platforms. Our global, market-leading technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in today fast-moving media landscape. From the start, Videology’s technology was built to solve the industry’s marketing challenges in a world where video viewership was fragmenting across screens, and the definition of “television” was changing. We have always focused on one goal: helping advertisers effectively and efficiently reach consumers wherever they are watching video. Today, our advertising software is being used by the biggest agencies, trading desks, and marketers around the world to reach consumers with relevant video advertising across screens."
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data
PII: Name , Address, Email Address, Login, EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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