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Website: http://www.visiblemeasures.com/

About Us: http://www.visiblemeasures.com/about/our-company/

In Their Own Words

"It all comes down to our data. Visible Measures was founded by a core team of engineers with the purpose of measuring and analyzing video performance for brands and publishers. We’ve built up the world’s largest viewership data footprint for branded video over the past seven years– longer than anyone else in the business. We’ve tracked over 14,000 campaigns. We know how 380 million consumers engage with branded video content. We’ve studied consumer behavior from 3 trillion (yes, with a “t”) video views. Today – every day – we’ll monitor over 500 million videos. Our data allows us to partner with global brands and publishers, distributing video content and offering real-time analytics and feedback that illuminates and informs those responsible for telling stories through video."

Industry affiliations

None

What does this company do?

Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Video
Provider of advertising services in the form of recorded content or live stream broadcasted through web browsers or televised channels.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Search History

PII: Name , Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address

Data Sharing
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Analytics/Measurement

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Privacy policy

Privacy policy: http://www.visiblemeasures.com/privacy-policy/

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