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Website: http://www.visualdna.com/

About Us: http://www.visualdna.com/about/

In Their Own Words

"VisualDNA is a London-based provider of psychographic audience data to digital advertisers and publishers. We supply major agency groups and independent media planning organisations with privacy-compliant data solutions for online display advertising, and work with internationally renowned publishers to help them understand more about their site visitors."

Industry affiliations

What does this company do?

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII), Clickstream Data, Device ID (EU PII)

PII: Name , Address, Email Address

Data Sharing
Anonymous data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Analytics/Measurement, Optimization

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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Privacy contact

Privacy policy

Privacy policy: http://www.visualdna.com/privacy-policy/

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