About Us: https://www.visualdna.com/about/
Owned By: Nielsen
In Their Own Words
"VisualDNA is a London-based provider of psychographic audience data to digital advertisers and publishers. We supply major agency groups and independent media planning organisations with privacy-compliant data solutions for online display advertising, and work with internationally renowned publishers to help them understand more about their site visitors."
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address, Clickstream Data, Device ID
PII: Email Address
Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
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