Website: https://www.visualiq.com/
About Us: https://www.visualiq.com/about
Owned By: Nielsen
In Their Own Words
"As the number of marketing and advertising touchpoints explode and the demand for ROI and accountability grows, it’s easy to feel overwhelmed. Leveraging Nielsen’s robust consumer data and scale in marketing mix modeling and Visual IQ’s rich history of multi-touch attribution expertise, we identify who your customers and prospects are, the marketing and media they consume, and the products and services they buy – for the most complete, audience-based view of marketing performance."
None
Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Data Collected
Anonymous:
Browser Information, Cookie Data , Internet Service Provider
Pseudonymous:
IP Address, Location Based Data, Clickstream Data, Device ID
PII:
PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Data Sharing
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
12-18 Months
Data Use
Ad Serving
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Visual IQ
85 Broad StreetPrivacy policy: https://www.visualiq.com/privacy
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