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Website: https://www.visualiq.com/

About Us: https://www.visualiq.com/about

Owned By: Nielsen

In Their Own Words

"As the number of marketing and advertising touchpoints explode and the demand for ROI and accountability grows, it’s easy to feel overwhelmed. Leveraging Nielsen’s robust consumer data and scale in marketing mix modeling and Visual IQ’s rich history of multi-touch attribution expertise, we identify who your customers and prospects are, the marketing and media they consume, and the products and services they buy – for the most complete, audience-based view of marketing performance."

Industry affiliations

None

What does this company do?

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

What data does this company collect?

Data Collected
Anonymous: Browser Information, Cookie Data , Internet Service Provider

Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID

PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID

Data Sharing
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
12-18 Months

Data Use
Ad Serving

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

• Visual IQ

  85 Broad Street
  New York, NY, 10004
  
  
• Email: privacy.department@nielsen.com
• Privacy contact URL: https://www.visualiq.com/contact-us/form

Privacy policy

Privacy policy: https://www.visualiq.com/privacy

Opt-out cookies

When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means. ^*

Browser cookies

• Name: VisualIQ_ID
• Path: /
• Content: OPT_OUT
• Expiration date: 1969-12-31 19:00:00

Flash cookies/LSOs

No LSO usage.

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