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Website: http://www.vizu.com/

About Us: http://brandlift.vizu.com/about/our-vision/

Owned By: Nielsen

In Their Own Words

"Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel, from building awareness to creating intent and preference."

Industry affiliations

What does this company do?

Optimizer
Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics.

Research provider
Technology provider or service that collects and analyzes ad campaign and/or website data to inform marketing strategy.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Date/Time, Page Views

Pseudonymous: Device ID (EU PII)

Data Sharing
Aggregate data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Analytics Measurement,

Your choices

We do not believe this company facilitates or engages in 3rd party interest-based advertising.

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Privacy contact

Privacy policy

Privacy policy: http://www.vizu.com/w3c/policy.htm

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No LSO usage.


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