Owned By: Nielsen
In Their Own Words
"Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel, from building awareness to creating intent and preference."
Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics.
Technology provider or service that collects and analyzes ad campaign and/or website data to inform marketing strategy.
Anonymous: Ad Views, Analytics, Browser Information, Date/Time, Page Views
Pseudonymous: Device ID (EU PII)
Aggregate data is shared with 3rd parties.
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Vizu, Inc.185 Berry Street
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