Owned By: Nielsen
In Their Own Words
"Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel, from building awareness to creating intent and preference."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Technology provider or service that collects and analyzes ad campaign and/or website data to inform marketing strategy.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Page Views
Pseudonymous: Device ID (EU PII)
Aggregate data is shared with 3rd parties.
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