In Their Own Words
"One of the biggest e-commerce organizations, a subsidiary of Wal-Mart Stores Inc."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Web site operator that sells and displays ads.
Anonymous: Ad Views, Analytics, Browser Information, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address, Clickstream Data
PII: PII Collected via 3rd Parties
Data is shared with 3rd parties (specifics undisclosed).
Ad Targeting, Content Customization
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