About Us: http://www.walmartlabs.com/about/us/
Owned By: Walmart
In Their Own Words
"WalmartLabs is an accelerator in the effort to meet the needs of our customers where ever they are — shopping in a store, browsing our web site, or out and about with their mobile devices."
Platform or technology providing Software-as-a-Service, cloud hosting, data storage and/or content management capabilities; including CDNs, website builders and content streaming resources.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data
PII: PII Collected via 3rd Parties
Data is shared with 3rd parties (specifics undisclosed).
Ad Targeting, Content Customization
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Walmart Home Office
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