About Us: https://www.webtrends.com/about-us/
In Their Own Words
"The technological building blocks of the Webtrends Infinity™ platform have been carefully constructed to harness the power of big data to create the most impactful, integrated analytics and optimization solutions. With an end-to-end streaming data pipeline utilizing technologies such as Hadoop, Spark and Kafka, you can ensure your customer data is set up for success in the new era of the Internet of Things."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Browser Information, Cookie Data , Demographic Data, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII)
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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